Ethos logo
Ethos logo

We create modern, ethical life insurance

Most life insurance is sold by independent insurance agents. Their time is money, so they often focus on upselling expensive policies to wealthy people. Where does that leave the rest of us?
At Ethos, we offer modern, ethical life insurance to protect the life you’re building and the people you love.
Our team is salaried, so they work with you to figure out what coverage you need. We treat you like family—we won’t upsell you on expensive policies that don’t make sense for your budget.
Ethos CEO signature
—Peter Colis, CEO

Our principles

Be worthy of trust

You put your loved ones in our hands. We don’t take that trust for granted and work every day to earn it.

Make it simple

Life insurance can be complex, so we’re continuously thinking about how to make it as simple as possible for you. We do the hard work, so our customers can spend more time living their lives.

Your family comes first

We treat your family like we'd treat our own. That means no fees, no up-selling, and no shenanigans.

Never give up

We love what we do and are building something greater than ourselves. It won't always be easy but we'll never settle. We'll never give up.

Our principles

Be worthy of trust

You put your loved ones in our hands. We don’t take that trust for granted and work every day to earn it.

Your family comes first

We treat your family like we'd treat our own. That means no fees, no up-selling, and no shenanigans.

Make it simple

Life insurance can be complex, so we’re continuously thinking about how to make it as simple as possible for you. We do the hard work, so our customers can spend more time living their lives.

Never give up

We love what we do and are building something greater than ourselves. It won't always be easy but we'll never settle. We'll never give up.

How life should work

Life insurance usually takes 5 to 15 weeks to buy, with lots of paperwork, blood tests, medical exams, and upselling. So. Much. Fun…
So we built an application process that only takes 10 minutes for most people, and is simpler and faster for everyone. We do this by using data to estimate the risk of insuring you. All so that you can focus on your life—not insurance.

We’re licensed and operating in 49 states

Headquartered in San Francisco

Ethos Licensed States

Our investors

RocNation_logo
Robert Downey JrDowney Ventures
Kevin DurantDurant Company
Will SmithSmith Family Circle

We are trusted by the largest firms in the industry