We create modern, ethical life insurance

Most life insurance is sold by independent insurance agents. Their time is money, so they often focus on upselling expensive policies to wealthy people. Where does that leave the rest of us?
At Ethos, we offer modern, ethical life insurance to protect the life you’re building and the people you love.
Our team is salaried, so they work with you to figure out what coverage you need. We treat you like family—we won’t upsell you on expensive policies that don’t make sense for your budget.
Ethos CEO signature
—Peter Colis, CEO

Management team

Peter Colis
Peter Colis
co-founder and CEO
Prior to co-founding Ethos, Peter co-founded Ovid, a life insurance marketplace. Peter holds an MBA from Stanford.
Lingke Wang
Lingke Wang
co-founder and CTO
Prior to co-founding Ethos, Lingke co-founded Ovid, a life insurance marketplace. Lingke has an MBA from Stanford.
Gokul Dhingra
Gokul Dhingra
Product Lead
Prior to joining Ethos, Gokul was a product leader at Instagram, Facebook and Snapchat. Gokul holds an MBA from Stanford.
Brittany Yoon
Brittany Yoon
Operations Lead
Prior to Ethos, Brittany led Uber in Korea. Brittany holds an MBA from Harvard.
Phil Murphy
Phil Murphy
Insurance Lead
Prior to joining Ethos, Phil was the VP of Underwriting at Munich Re, the largest global reinsurer. Phil holds an MBA from Depaul.
Daniel Mori
Daniel Mori
Marketing Lead
Prior to joining Ethos, Daniel was the VP of Marketing at Zoosk, the #1 grossing dating app. Daniel has a PhD from University of Florence, Italy.
David Zhang
David Zhang
Finance Lead
Prior to joining Ethos, David was an investor at a hedge fund and the Yale Endowment. David has an MBA from Stanford (Valedictorian).
Jay Holley
Jay Holley
Partnerships Lead
Prior to joining Ethos, Jay led Business Development at Uber Health. Jay has a BA from University of Colorado.
Vipul Sharma
Vipul Sharma
Engineering Lead
Prior to Ethos, Vipul founded Simppler until its acquisition, and led engineering teams at Indeed.com and Eventbrite. Vipul has a BE & MS in Computer Science.

Our investors

Sequoia is a venture capital focused on energy, financial, enterprise, healthcare, internet, and mobile startups. The firm helps a small number of daring founders build legendary companies.
Accel is an early and growth-stage venture capital firm that powers a global community of entrepreneurs who have what it takes to build a world-class, category-defining business.
GV (formerly Google Ventures) is a venture capital arm of Alphabet, Inc and has invested in more than 300 companies.
Stanford University is one of the world's leading teaching and research universities.
RocNation_logo
Roc Nation is a full-service management, music publishing, and entertainment company that provides high growth companies with both capital and consumer engagement.
Robert Downey JrDowney Ventures
Kevin DurantDurant Company
Will SmithSmith Family Circle

Our principles

Be worthy of trust

You put your loved ones in our hands. We don’t take that trust for granted and work every day to earn it.

Make it simple

Life insurance can be complex, so we’re continuously thinking about how to make it as simple as possible for you. We do the hard work, so our customers can spend more time living their lives.

Your family comes first

We treat your family like we'd treat our own. That means no fees, no up-selling, and no shenanigans.

Our principles

Be worthy of trust

You put your loved ones in our hands. We don’t take that trust for granted and work every day to earn it.

Your family comes first

We treat your family like we'd treat our own. That means no fees, no up-selling, and no shenanigans.

Make it simple

Life insurance can be complex, so we’re continuously thinking about how to make it as simple as possible for you. We do the hard work, so our customers can spend more time living their lives.

How life should work

Life insurance usually takes 5 to 15 weeks to buy, with lots of paperwork, blood tests, medical exams, and upselling. So. Much. Fun…
So we built an application process that only takes 10 minutes for most people, and is simpler and faster for everyone. We do this by using data to estimate the risk of insuring you. All so that you can focus on your life—not insurance.

We are trusted by the largest firms in the industry