We create modern, ethical life insurance

Most life insurance is sold by independent insurance agents. Their time is money, so they often focus on upselling expensive policies to wealthy people. Where does that leave the rest of us?
At Ethos, we offer modern, ethical life insurance to protect the life you’re building and the people you love.
Our team is salaried, so they work with you to figure out what coverage you need. We treat you like family—we won’t upsell you on expensive policies that don’t make sense for your budget.
Ethos CEO signature
—Peter Colis, CEO

Our principles

Be worthy of trust

You put your loved ones in our hands. We don’t take that trust for granted and work every day to earn it.

Make it simple

Life insurance can be complex, so we’re continuously thinking about how to make it as simple as possible for you. We do the hard work, so our customers can spend more time living their lives.

Your family comes first

We treat your family like we'd treat our own. That means no fees, no up-selling, and no shenanigans.

Never give up

We love what we do and are building something greater than ourselves. It won't always be easy but we'll never settle. We'll never give up.

Our principles

Be worthy of trust

You put your loved ones in our hands. We don’t take that trust for granted and work every day to earn it.

Your family comes first

We treat your family like we'd treat our own. That means no fees, no up-selling, and no shenanigans.

Make it simple

Life insurance can be complex, so we’re continuously thinking about how to make it as simple as possible for you. We do the hard work, so our customers can spend more time living their lives.

Never give up

We love what we do and are building something greater than ourselves. It won't always be easy but we'll never settle. We'll never give up.

How life should work

Life insurance usually takes 5 to 15 weeks to buy, with lots of paperwork, blood tests, medical exams, and upselling. So. Much. Fun…
So we built an application process that only takes 10 minutes for most people, and is simpler and faster for everyone. We do this by using data to estimate the risk of insuring you. All so that you can focus on your life—not insurance.

We’re licensed and operating in 49 states

Headquartered in San Francisco

Ethos Licensed States

Our investors

Sequoia is a venture capital focused on energy, financial, enterprise, healthcare, internet, and mobile startups. The firm helps a small number of daring founders build legendary companies.
Accel is an early and growth-stage venture capital firm that powers a global community of entrepreneurs who have what it takes to build a world-class, category-defining business.
GV (formerly Google Ventures) is a venture capital arm of Alphabet, Inc and has invested in more than 300 companies.
Stanford University is one of the world's leading teaching and research universities.
RocNation_logo
Roc Nation is a full-service management, music publishing, and entertainment company that provides high growth companies with both capital and consumer engagement.
Robert Downey JrDowney Ventures
Kevin DurantDurant Company
Will SmithSmith Family Circle

Management team

Brittany Yoon
Brittany Yoon - Head of Operations

Brittany is the Head of Operations at Ethos. Prior to joining Ethos, Brittany was a General Manager at Uber, where she launched Uber in Korea. Prior to joining Uber, Brittany was a software engineer.

Brittany holds an MBA from Harvard University and a BS from Dartmouth.

David Zhang
David Zhang - Head of Finance

David is the Head of Finance at Ethos. Prior to joining Ethos, David was an investor at a hedge fund, and prior to that, was an investor at the Yale Endowment.

David holds an MBA from Stanford University (Valedictorian) and a BA from Yale.

Eugene Bialczak
Eugene Bialczak - Head of Paid Growth

Eugene is the Head of Paid Growth at Ethos. Prior to joining Ethos, Eugene was Director of Analytics at Tapingo. Before Tapingo, Eugene was a Revenue and Analytics Manager at Zynga.

Eugene holds an MBA from The University of Chicago and a BS from Yale.

Gokul Dhingra
Gokul Dhingra - Head of Product

Gokul is the Head of Product at Ethos. Prior to joining Ethos, Gokul was a product leader at Instagram. Prior to joining Instagram, Gokul worked at Snapchat on product monetization.

Gokul holds an MBA from Stanford University and a BA from The University of Pennsylvania.

Lingke Wang
Lingke Wang - CTO and co-founder

Lingke Wang is the CTO of Ethos. Prior to co-founding Ethos, Lingke was the co-founder of Ovid Corp., an online life insurance exchange. Prior to co-founding Ovid, Lingke was an investment banker at Morgan Stanley.

Lingke holds an MBA from Stanford University and a BS from Brown University.

Peter Colis
Peter Colis - CEO and co-founder

Peter Colis is the CEO of Ethos. Prior to co-founding Ethos, Peter was the co-founder of Ovid Corp., an online life insurance exchange.

Peter holds an MBA from Stanford University and a BA from The University of Colorado.

Phil Murphy
Phil Murphy - Head of Insurance

Phil is the Head of Insurance at Ethos. Prior to joining Ethos, Phil was a Vice President of Underwriting at Munich Re, the largest global reinsurance company.

Phil holds an MBA from Depaul University and a BA from Kenyon College.

Richard Hu
Richard Hu - Head of Affiliate Partnerships

Richard is the Head of Affiliate Partnerships at Ethos. Prior to joining Ethos, Richard led business development at Kamcord. Prior to Kamcord, Richard was a consultant at Bain and Booz & Co.

Richard holds a BA from New York University.

We are trusted by the largest firms in the industry