Lingke is one of the co-founders of Ethos Technologies. While he was in college, he was sold a permanent life insurance policy that he didn’t need. With no spouse or children, he had no need for life insurance. However, the agent convinced Lingke it would be a good investment vehicle. As the costs quickly mounted, he realized his financial mistake and lost most of what he paid into it.

This is Lingke


His experience is not unique. The vast majority of permanent life insurance never pays a claim. Often, it’s lapsed due to cost.

Families deserve something better.

At Ethos, we see the clear cracks in how people have been buying life insurance and wanted to build a company that advocated for the family, instead of profits. Lingke and Peter (our CEO) started Ethos Technologies in their grad school dorm with one goal in mind: to make life insurance easy, accessible and affordable.

Here’s how we’re different:

We have no agents
We don’t employ a single commissioned agent, meaning individuals don’t profit from selling a policy, eliminating the temptation to hard-sell or upsell. There are no extra fees.

We start online
We live in this decade where you can buy most things online and we believe that life insurance can be this way too.

We are fast
We focus on making the process simpler: building software and predictive models that cut the standard 10-week process down to 10 minutes.

We don’t require medical exams*
We have already processed thousands of applicants, and more than 99% of them have required no medical exam or blood test to get a policy.

*for any policy under $1M

We're here for life
We believe that life insurance can be more than "one and done." From friendly customer support to helpful advice on all aspects of life, we'll stick with you and be with you to celebrate all of life's wonderful moments.

We believe life insurance is intrinsically good -- to protect families in their most vulnerable moments. Somewhere along the way, agents started putting profits before people. Today, that changes with Ethos Technologies.


If you're interested in learning more you can start by answering a few quick questions to get a quote:

Quotes provided by Ethos Life Insurance