Insure your life.
It’s never been easier.

(seriously it only takes 10 minutes)

The Ethos Difference
Ethos is life insurance that’s fast, easy, and really affordable. Because we believe getting life insurance shouldn’t take years off your life.

Life insurance? But I’m
in my prime.

Ironically, now is when you need life insurance the most. If something happens during your prime earning years, your loved ones don’t just lose you—they also lose the financial future you’re building for them. Getting term life insurance makes sure that your future is safe no matter what.

Our life insurance actually fits your life.

Our term insurance plans are tailored to fit your exact life stage. This means covering everyone you care about, but without the pressure to buy expensive coverage you don’t want or need.
What’s term life insurance? Good question!
Sign up in
10 minutes
canceled stethoscope
No doctor’s
tests required
canceled tie
No pushy
dollar sign
Claims paid
within 2 weeks

Less time. Less stress. And no one tries to poke you with a needle.

Being responsible is usually really unpleasant. But at Ethos, we use purpose-built technology to make buying life insurance easy, so doing the responsible thing actually feels almost... good.
$1M for $1/day

Best part? It costs way less than you think.

Our technology lets us bypass a lot of expensive administrative fees, so we’re able to offer high-quality plans that start at $6 a month. And $1,000,000 coverage? That starts at $1 a day.

Here’s what our customers say...

So, what are you waiting for?
It’s so easy!

Here’s what our customers say...

So, what are you waiting for?
It’s so easy!
Underwriting partner
Life insurance in force
$17.5 billion
In business
128 years
A- ratingAssurity is rated A− (Excellent) by A.M. Best.

Did you know

Ethos policies are issued and guaranteed by Assurity, a large U.S. life insurance provider since 1890.
A- ratingAssurity is rated A− (Excellent) by A.M. Best.